BLACKBOARD DAY | SID LEE

Artistic Integration
MANDATE

Event planning
Artistic integration (visual art) in a workplace environment

INITIATIVES

MASSIVart coordinated the commission of artists who during the work day, created unique works on the doors of the staff cubicles in the offices of Sid Lee, producing 13 walls of 4 x 8 feet and two major works of 8 x 25 feet.

RESULTS

In creating an inspiring workspace environment, this event has been the subject of a video capsule by the Jimmy Lee agency and provided nine featured artists real visibility. This production was relayed through various media outlets such as the weekly newspaper Les Affaires.

Photo Gallery→