L’AQPAMM reached out to MASSIVart to produce a fundraising exhibition to profit the Association Québécoise des Parents et Amis de la personne atteinte de Maladie Mentale (Quebec Association of Parents and Friends of Mental Illness).
MASSIVart reached out to and booked participating artists in addition to overseeing the installation.
The exhibition generated 4 sales in the opening night with all profits going directly to the cause. It also allowed the 15 represented artists to meet and interact with the business community and the socially-conscious who were present during the opening.
Photo gallery →
Credits : Daniel Vaudrin