MASSIVart brought art to what supposedly couldn’t welcome any form of art: sports.
Sports experts opened during November its new 48,000 sq ft flagship in Laval. Among the many technological services it includes, MASSIVart integrated art in the most playful way. Customized yoga mats by artists, motivational hockey pucks and baseballs, art and motivation were gathered with sports.
Numerous press content were created and all eyes were on this freshly built flagship store. Our integrations created real objects that create memories combined to creativity.
Who said artists couldn’t get involved in sports?