Artistic integration (Installation, performance)
Marketing (Video production)
For Little Burgundy’s 5th Anniversary celebrating their brand, the Aldo Group called upon MASSIVart for the creative conception of an artistic performance based on the theme of “Construction” in addition to the creation of a promotional video of the event.
In a ‘secret’ dance studio in the heart of Plateau Mont-Royal, MASSIVart invited artist and set designer Alex Hercules to build a structure from heterogenous materials. A unique four-hour performance was captured on film by director Zoé Pelchat featuring music by Radio Radio.
This event brought together 400 participants surrounding a major art installation of more than eight feet tall, with excellent DJs, resulting in a very successful 5th Anniversary for the brand.
Photo gallery →
Photo credit : Zoé Pelchat & David Paour