FESTIVAL MODE ET DESIGN
MASSIVart worked with Groupe Sensations Mode for the Fashion & Design Festival, which took place in the heart of Place des Arts.
Different artistic integrations were deployed during the three days of the festival including: digital art projections and a knitting graffiti performance made by the local collective Les Villes Laines.
Five digital visual projections have been broadcasted on screens in the festival before the Grand FMD Event Thursday, August 21, 2014 and have been seen by the public who came to enjoy the fashion show.
A visual conception created by Patrick Trudeau and Baillat Cardell was shown on the giant screen of the Gateway Casino in Montreal during the grand festival fashion show.
Festival goers were also able to follow the evolution of a work knitted by two members of the collective Les Villes Laines on-site.