NOCTURNE | MUSÉE D’ART CONTEMPORAIN DE MONTRÉAL

Artistic Integration / Product Launch
MANDATE

Artistic integration (screen printing)
Marketing (web promotion)

For the first Nocturne of 2013, the MACM reached out to MASSIVart to animate an aspect of the event.

INITIATIVES

MASSIVart animated the event with a unique screen printing workshop using MACM and Beat Nation ecological bags. The first visitors to Nocturne received a limited edition screen printed bag, representing a part of Corey Bulpitt’s signature work.

RESULTS

350 personalized bags were created live on-site, leaving guests with a unique souvenir to take away.
Credits : Steven Smith Simard