ICI RDI ACTIVATES World Press Photo

Brand activation
MANDATE

ICI RDI Brand activation for the World Press Photo Montreal exhibition

ici.radio-canada.ca/rdi/

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DEPLOYEMENT

The World Press Photo exhibition happens in Montreal each year and ICI RDI highlights its worldwide presence with brand activation booths. MASSIVart has been mandated to create a unique opportunity and underline the channel’s presence with their new branding “Quoi qu’il arrive”. We imagined and produced an immersive booth using the satellite trucks codes broadcasting real time information from every ICI RDI office in the world. The 53 000 visitors discovered pictures, videos and exclusive testimonials from journalists all around the world.

EVENT:

31 août au 2 octobre 2016