For the International Day of Peace, September 21st 2017, MASSIVart and Sid Lee Collective invited Montreal to a Bed-in for Peace, a grand celebration of love and creativity. This happening was inspired by the original Bed-In of 1969 – when John Lennon and Yoko Ono occupied the now famous suite 1742 at Fairmont The Queen Elizabeth for 8 consecutive days.
40 beds were displayed on the Place Ville Marie Esplanade to host everyone who wanted to come celebrate peace and lie down for what matters in one of the biggest outdoor Bed-ins ever held in North America.
The 40 sheets featured 40 posters for peace, rewarded after the ‘Posters For Peace’ call for submission co-organized by MASSIVart and Sid Lee Collective. See them on : http://postersforpeace.love
The posters were judged on artistic merit, originality and relevance to the theme, by prominent figures in the design industry:
• Steven Heller – Co-Chair, MFA Design – School of Visual Arts, Author and Art Director
• Pum Lefebure – Co-Founder and CCO, Creative Army
• David Charles – Freelance Creative Director and Writer, Airbnb
• Brian Collins – CCO and Co-Founders, Collins
• Nicole Jacek – Founder and Creative Director, NJ(L.A.)
• Philippe Meunier – Co-Founder and CCO, Sid Lee
• Arthur Gaillard – CCO, MASSIVart
They received hundreds of posters from around the world, and selected 40 to be displayed at the 2017 Posters for Peace exhibition. From those selected, their top pick received the CA$4,000 grand prize.
There was also a musical performance by Martin Lizotte during that special day.
This unique gathering was made in collaboration with Ivanhoé Cambridge, Fairmont The Queen Elizabeth, Place Ville Marie, Chromatic and Little Burgundy Shoes.
« In this city they celebrate it with multiple beds, installed on the public road, in memory of a bed that was also public, but revolted, unexpected. Friendly rebel.»
La Nacion (Argentine)
«‘Posters for Peace’ contest tasked creatives with coming up with a poster that shows “what peace looks like, what it could be, or what it needs to exist.”»
«It’s about making history like Lennon and Ono did!»