Export Québec commissioned MASSIVart to co-produce This is Quebec, a showcase for the province’s creative industries (design, multimedia, entertainment, interactivity, VR / AR, fashion, video games, engineering, circus, music, photography, etc.) premiered in Shanghai as part of Prime Minister Philippe Couillard’s delegation to China.
From conceptualization to on-site execution, MASSIVart set up this three-day pilot event, which allowed more than 50 companies to forge new business relationships with China and spread local expertise to the international sphere.
Conferences, discussion panels, meeting spaces, performances, networking activities and a large exhibition were organized to enable Quebec companies to demonstrate their expertise to Chinese business people. This is Quebec represented a unique platform of encounters, discoveries and innovations united under the emblem of creativity.